The future's here.
From March 31 to April 4, 2025, Canada took centre stage as the 2025 partner country for Hannover Messe, the world's leading trade show for industrial technology.
The Honourable Stéphane Dion, Ambassador of Canada to France and Monaco and Special Envoy to the European Union and Europe, led Team Canada as the head of the Canadian delegation at Hannover Messe.
Hannover Messe by the numbers
500+
Canadian exhibitors and delegates
4,000
exhibitors
150
countries
127,000
visitors
About the event
The world's largest industrial trade fair and conference takes place every spring in Hanover, Germany, with decision makers from around the globe showcasing industrial trends and transformations that will propel the world forward.
During Hannover Messe, companies show how they are leading the way in digital advancements, industrial transformation, clean technologies and resilient supply chains. Governments, academic institutions and businesses, from startups to large corporations, gather to share their leading-edge innovations with a global audience to spur international investment and strengthen, grow and build international relations.
As the partner country for 2025, Canada demonstrated its innovative technologies in a number of fields, such as:
- automation
- robotics
- artificial intelligence (AI)
- e-mobility
- clean tech
- quantum computing
Canada had the honour of hosting five exhibition halls as well as offering insightful panels, vibrant cultural programming and culinary experiences. Here are some highlights:
Hall 7, the Automation, Robotics and Drives pavilion, featured Canada's state-of-the-art robotic systems, intelligent automation solutions and the latest in EV technology. Attendees had the opportunity to meet a robot goalie and witness a live mechatronics contest.
Hall 2, the National Innovation Ecosystems pavilion, showcased the groundbreaking work of Canadian universities, research institutions and industry leaders that are at the forefront of technological innovation. Attendees had the chance to visit Qubit, an immersive quantum experience.
Canada was the first partner country to be actively engaged in the programming of the FEMWORX conference, a two-day career congress for female leadership in the STEM sector, highlighting our commitment to inclusive growth.
The Renewables Dialogue event brought together thought leaders and innovators from Canada and Germany to discuss advancements in renewable energy technologies like hydrogen and in carbon capture technologies.
"Canada's participation as the partner country at Hannover Messe 2025 underscores our dedication to fostering innovation and driving sustainable industrial growth. This opportunity allowed us to demonstrate our cutting-edge technologies and highly skilled talent on a global stage, proving that Canada is at the forefront of transformative advancements and inclusive economic progress."
Meet the Team Canada exhibitors
Discover the 240+ exhibitors that represented Team Canada at Hannover Messe. This diverse group included businesses, research and post-secondary institutions, provincial and municipal governments, clusters, and organizations supporting economic development.
These exhibitors occupied an impressive 5,000 square metres of fairground space, ensuring high visibility before a global audience of decision makers, partners and clients. Their participation has opened doors to international opportunities, expanding Canadian business and innovation beyond North America.
Benefits
Canadian exhibitors have shown how they are leading the way to a more sustainable world. The Government of Canada was proud to support Canadian businesses and organizations in accessing new clients, markets and growth opportunities.
Businesses, from startups to large corporations, and Canada as a whole were able to benefit in the following ways:
For businesses
- Showcasing innovative products and solutions to a worldwide audience and gaining valuable feedback
- Taking advantage of networking opportunities and connecting with industry leaders, decision makers, and influencers
- Connecting with international buyers and distributors to enter new markets
- Fostering collaborations with companies, research institutions and industry organizations
- Enhancing brand reputation and credibility
- Observing competitors, understanding market dynamics and identifying trends
- Attending seminars, workshops and conferences led by industry experts
For Canada
- Promoting trade and investment to position Canada as an economic partner of choice and to further global trade relations and industrial collaborations
- Showcasing Canadian innovation and advancements in clean technology, AI and advanced manufacturing
- Strengthening international partnerships by providing opportunities for companies to develop and advance collaboration and attract investment via business-to-business (B2B)
- Illustrating Canada's commitment to sustainable industrial practices and inclusive growth and its respect for diversity by showcasing under-represented voices in industrial technology
- Encouraging innovation and improvement among Canadian businesses to enhance national competitiveness
- Increasing partnerships and attracting global investors for significant economic impact and benefits
"Canada's partner country year at Hannover Messe was an incredible success. Our delegation of over 500 exhibitors and representatives showcased the best of Canadian innovation and advanced manufacturing solutions that are green, digital and resilient. We demonstrated to a global audience that Canada is a stable and reliable partner of choice for trade, investment and scientific cooperation. We are a leader in the future of industry and sustainable technologies and are proud to have leveraged Hannover Messe to foster new and strong partnerships for years to come. These partnerships will reinforce economic benefits and advance transatlantic relations."
Partners
